Welcome to Virgin Australia, where we do things differently—the Virgin way. We’re on a mission to make flying more than just ‘nice’; we’re here to make it better. That means bringing together a team of passionate individuals who put customer experience first, uphold the highest safety standards—whether in the air, on the ground, or in our workplaces—and champion real diversity and inclusion. As part of a brand with big ambitions, we’re redefining what it means to fly.

This same bold spirit drives Velocity Frequent Flyer, one of Australia’s leading loyalty programs with over 13 million members and counting. At Velocity, travel isn’t just a dream—it’s a way of life. We believe in rewarding our members faster, helping them turn points into extraordinary experiences, from breathtaking getaways and exclusive financial perks to shopping sprees and more.

Join us in a dynamic role where adventure fuels your work, innovation meets passion, and loyalty means limitless possibilities. As part of the Virgin Australia Group, you’ll enjoy exciting perks, unparalleled support, and endless opportunities to grow. Together, let’s turn travel dreams into reality—one unforgettable moment at a time.

What you’ll be doing:

The Brand Specialist role acts as the ultimate brand custodian, ensuring our values, purpose and brand personality for Virgin Australia and Velocity Frequent Flyer are accurately represented through both campaigns and design. The Brand Specialist will also work with external agencies and internal stakeholders to develop and implement exciting multi-channel brand campaigns and/or activations to deliver on our promise

You’ll be great in this role if you:

• Have a minimum 5+ years’ experience in a fast-paced marketing environment within a large organisation
• Enjoy working in a commercially focused environment
• Have a proven track record of managing multiple projects simultaneously, end-to-end
• Come with brand governance or brand custodian experience
• Have proven project management skills, with the ability to prioritise tasks, set timelines, track progress, and report on results.
• Enjoy building and maintaining effective stakeholder engagement
• Have experience in event production, experiential marketing, and/or activation tactics
• Are a natural strategic and analytical thinker with strong commercial acumen
• Have the ability to create clear, concise, and compelling messaging aligned to Virgin Australia and Velocity Frequent Flyer’s brand tone of voice
• Have the motivation, drive, energy and an ability to stay positive under pressure
• Have a strong understanding of grammar, punctuation, and style guidelines, with the ability to apply these principles
• Are tertiary qualified in Marketing/Communications or related discipline
• Come from a media, PR or creative agency background (desirable)
• Have previous experience working in travel / tourism / aviation / loyalty industry (desirable)
• Have a design or visual communications background (desirable)

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.