Step into an exhilarating journey with Velocity Frequent Flyer, one of Australia’s leading loyalty programs, boasting over 13 million members and growing! At Velocity, we don’t just dream about travel—we live it, breathe it, and share it with our members every day. Because at Velocity, Velocity Means Fast —fast rewards that fast-track our member’s journey to unforgettable experiences. 

Picture yourself in a dynamic role where adventure fuels your work, where innovation meets passion, and where you help redefine the possibilities of loyalty programs. You’ll be at the forefront of transforming points into extraordinary experiences—whether it’s stunning getaways, exclusive financial perks, shopping sprees, or more. 

As part of the Virgin Australia Group, you’ll enjoy exciting perks, unmatched support, and endless opportunities to grow your career. Join our team and help our members turn their travel dreams into reality — one unforgettable moment at a time.

What you’ll be doing:

The Lead Senior CRM Specialist will support all CRM activities in the Airline Squad; working closely with the Marketing lead, this involves strategic definition of experiences across the member lifecycle before technical workflow build and launch, using Adobe Campaign Manager.

The Lead Senior CRM Specialist will also support the Marketing team members using Adobe Campaign as well as be the direct point of contact for all CRM activities for the squad group. The Lead Senior CRM Specialist will be obsessed with digital metrics and use insights for strategic and technical design, delivery and optimisation of multi-channel experiences for the partner to drive their customer and commercial outcomes. 

This is a 12 month maximum term opportunity with the potential to extend

You’ll be great in this role if you:

• Have hands-on experience delivering and optimising multi-channel digital experiences, campaigns and automation using the full Adobe Experience Cloud - Adobe Experience Manager, Analytics, Audience Manager, Target, Campaign 
• Have SQL experience and are familiar with/have used Databricks in previous roles
• Are experienced with using digital analytics to deliver reporting, analyse and attribute conversion, generate insight and optimise digital experiences and campaigns 
• Have experience supporting the growth and development of direct reports
• Are a natural problem solver
• Have a business partnering mindset with a strong and proactive collaboratorative style 
• Come with strong commercial acumen 
• Know HTML, Power BI, Tableau for data analysis and modelling, business intelligence and reporting (desirable)   
• Possess experience in building emails and email templates using HTML tools such as Adobe Dreamweaver (desirable)

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.