Bring on wonderful careers.

We're on a mission to bring new and uplifting experiences to our guests, transforming flying from simply 'nice', to something wonderful.

Like any good mission, this one starts with our people.

Which is why we encourage our team to embody the fun, laid back, authentic spirit we've become famous for. Because when they're free to be themselves, they're better able to own their personal responsibilities and go the extra mile to help our guests.

Job Overview

  • Work type:

    Full Time

  • Location:


  • Job type:

    Customer Experience & Product

  • Applications close:

    E. Australia Standard Time

Product Lead

Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

Who we’re looking for:

As a Product Lead, you spearhead the creation and oversight of innovative products that elevate customer satisfaction and drive profitability. Guiding every phase of the product lifecycle, you will collaborate with key stakeholders to shape Virgin Australia's product portfolio.

Your experience and expertise will inform key decisions, ensuring the delivery of beloved offerings while fostering alignment with commercial goals. With a focus on meticulous planning and stakeholder engagement, you will empower frontline teams to excel, ultimately achieving both commercial success and customer delight.

Key responsibilities: 

  • Understand our vision and strategy to develop and implement product concepts our customers will love.
  • Work collaboratively, both internally and externally, to gather feedback and insights to develop new concepts and improve existing products through the product lifecycle.
  • Ability to communicate product initiatives and changes to key stakeholders.
  • Working collaboratively with relevant stakeholders and within a project schedule and budget.
  • Negotiate with suppliers for products and services and manage 3rd party relationships ongoing to appropriate service levels.
  • Strong commercial analysis and planning, as well as ongoing operational expenditure management.
  • Provide insights and feedback on whether products are performing as intended.
  • Developing product dashboards and reporting to measure campaign success.


What you need to be successful:

  • Solid background in product development, or marketing of product with a proven track record of crafting compelling product marketing strategies. 
  • Ability and experience in managing vendors in existing relationships.
  • Experience in evaluating vendor proposals and establishing productive partnerships.
  • Ability to manage products that drive results, meets customer needs in operational and cost-sensitive environments.
  • Commercial instinct and a deep understanding of the customer management process.
  • Analyses various data sources with ease, converting them into measurable and actionable plans.
  • Effective communicator and influencer, adept at stakeholder engagement and negotiation.
  • Proven category experience and understanding of the category review process. 

Please note this is a 12-month opportunity. 

You’ll be great in this role if you:

  • Outstanding track record in product design, development, and delivery – particularly in the FMCG space, ideally in the food and beverage category.  
  • Driven to develop products and programs that are aligned with business strategy and meet customer needs in operational and cost-sensitive environments
  • Flair and capability to analyse data, insights and opportunities and make substantive recommendations
  • Skilled at evaluating vendor proposals, , and maintaining/establishing productive partnerships
  • Ability to manage products that meet customer needs in operational and cost-sensitive environments
  • High energy levels, a (customer) solution-centric mindset, leadership gravitas
  • Strong sense of team and a burning desire to engage with leaders at all levels
  • Adept at communicating with and influencing senior stakeholders
  • Leadership by example and by innovative thinking

Virgin Australia prides itself on hiring the right people to meet the challenges ahead. No matter our background or experience, we all share an enormous amount of passion for our guests and ambition to be the most loved airline in Australia.

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

  • Discounted flights for you and your loved ones (including $1000 worth of travel credits per year)
  • A flexible, hybrid work style. Work from home and the office
  • One of Brisbane’s most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs plus a 5-minute walk to the Busway, a rooftop restaurant and onsite gym (with a low membership fee) and South Bank Parklands just across the road
  • Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide
  • Cheaper hospitality, retail, technology, beauty and wellness services
  • Free counselling and access to a wellbeing app to support your physical, mental, social and financial health
  • ‘Dress for Your Day’ – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.

When everyone is included, everyone wins

We’re all individuals. And we love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply?

We’re ready to hear from you. Apply now.

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