Bring on wonderful careers.

We're on a mission to bring new and uplifting experiences to our guests, transforming flying from simply 'nice', to something wonderful.

Like any good mission, this one starts with our people.

Which is why we encourage our team to embody the fun, laid back, authentic spirit we've become famous for. Because when they're free to be themselves, they're better able to own their personal responsibilities and go the extra mile to help our guests.

Job Overview

  • Work type:

    Max Term

  • Location:

    Brisbane, Melbourne, Sydney

  • Job type:

    Digital & eCommerce

  • Applications close:

Digital Tagging & Implementation Specialist

Hello. We’re Virgin Australia. And we’re back (in a big way).

We’re the airline that’s always done things a little different. Our way. The Virgin way. For us, flying is so much more than simply taking off and landing (although we understand that is quite important). It’s about going the extra mile, in the air and on the ground, to create authentic experiences that put our guests firmly at the heart of everything we do. 

Who we’re looking for:

Someone who can provide technical expertise in tag management and coding best practices & implement complex digital analytics tracking solutions across Virgin Australia's direct sales channel & digital platforms. You will be responsible for ensuring implementation best practice are applied across our MarTech ecosystem and for providing accurate digital tracking to support richer online experiences for our customers.

The team:

The Direct Sales & Distribution team drive the commercial performance of the Direct channel. They look after Digital Analytics within the VA group, manage multiple digital technology platforms including the development of our Next Generation Retailing platforms, manage the airline's distribution capability, it's SEO and ancillary product strategy, and play a key role in improving customer conversion through the website via our enterprise Test & Learn programme.

What you’ll be doing:

  • Designing, implementing, and documenting customised analytics digital tagging & tracking solutions
  • Writing custom JavaScript & HTML code and governing 3rd party marketing tags within our Tag Management platform
  • Driving best practice principles for coding, implementation and data integration workflows across MarTech platforms.
  • Supporting the technical day to day operations of the Tealium tagging platform
  • Ensuring the foundation of digital data collected and passed into the analytics platform is robust and accurate.
  • Working across Adobe & Tealium MarTech platforms, ensuring they are operationally integrated between each other for enablement & activation.
  • Driving technical requirements and implementation needs to support marketing & optimisation initiatives.
  • Keeping up with industry standards and support the up-skilling and development for the centre of excellence around the MarTech industry.

You’ll be great in this role if you have:

  • Experience in digital tagging & implementation, working across client and/or agency side.
  • Technical experience in front-end development, and applying it to digital tagging, analytics tracking & experiment builds.
  • Experience implementing 3rd party media/marketing tags via Tag Managers (Experience in TealiumiQ is a bonus!)
  • Skills in coding and practical application of HTML, CSS, JavaScript code and responsive web principles.
  • An ability to design and create Data Layer requirements and specifications for implementation.
  • Skills in web analytics tools to support insights to customer behaviours.
  • A background working with optimisation platforms (eg. Adobe Target) within CRO programmes,
  • Exposure to retail/eCommerce environments.
  • Working knowledge of Adobe and Tealium Marketing Technology stack.
  • A strong understanding of the current MarTech landscape and associated tools, platforms and practices.
  • Knowledge of CMS and website management tools.
  • In-depth knowledge of site debugging & tools that aid in front-end development.
  • Relevant tertiary qualifications in Design Computing/Computer Science/Web Development/Digital Marketing.

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

  • Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
  • Flexible working arrangements (including work hours and work from home)
  • Discounts on travel insurance, car hire, accommodation and experiences worldwide
  • Discounted Virgin Australia Lounge membership
  • Hospitality, retail, technology, beauty services and wellness discounts
  • Wellness support, including the betterme digital wellbeing platform
  • A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
  • Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.


The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

Ready to apply?

We’re ready to hear from you. Apply now.

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