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Marketing Specialist Flight Specials

Job no: 505592

Work type: Max Term

Location: Brisbane, Sydney

Categories: Marketing, Digital, Communications, Social Media

Sitting within the Commercial Marketing function, your focus will be to increase the sophistication, frequency, and automation of flight specials communication through engaging retail marketing campaigns, primarily in the email channel. Though always thinking revenue first, you’ll strike the right balance with customer experience. And while you’re a marketer, you love all things mar-tech and are not afraid to get hands-on with the technology.

Key role responsibilities:

  • Collaborate with the team and key stakeholders across the business to determine the flight specials marketing activities
  • Activate the databases and maintain healthy subscriber engagement
  • When delivering campaigns:
    • Source assets and develop creative using Photoshop and emails using Dreamweaver
    • Create audiences in Adobe Campaign
    • Manage stakeholder review and approvals
    • Collaborate on offer design, and fulfilment activities
  • Following the pilot work, automate and maintain the base flight specials email product
  • Initiate technical improvements to flight specials in alignment with the backlog and collaborate with relevant teams for delivery as required
  • Manage a framework to evaluate the success of campaigns, individual tests, and the program of work
  • Ensure results are socialised with squad and broader team

What we're looking for:

  • Extensive experience in marketing campaign management in digital and direct channels
  • HTML skilled and formal Dreamweaver (or similar) product training
  • Hands-on experience delivering and optimising email marketing campaigns and automation
  • Experience with combining multiple data sources to determine campaign success and develop optimisations
  • Multi-variate test design, delivery, and evaluation
  • Confident using Adobe Photoshop to generate assets for use in campaigns
  • Understanding of database structures and related technology

About Virgin Australia Group

What a great time to join Virgin Australia! With a strong market position and an outstanding leadership team, we are embarking on an exciting new chapter in our journey as we begin to recover from the impact of COVID-19.

We’re a winning team and we attract the best: challengers, innovators, and seriously fun individuals with big hearts. At Virgin Australia Group, we pride ourselves on recruiting the right people to join

our team and help us rise to the challenges ahead. No matter our role – we are united by our ambition to be the most loved airline in Australia, and always go one step further for our customers, colleagues, and our wider community.

For the health and safety of staff and guests, Virgin Australia has implemented a mandatory COVID-19 Vaccination Policy. New staff will be required to comply with the Policy which includes being vaccinated against COVID-19 prior to 31 March 2022 and providing Virgin Australia with evidence of your vaccination status.

Advertised: AUS Eastern Daylight Time

Application close: AUS Eastern Daylight Time

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