Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

Join our high-performing Paid Media team dedicated to delivering innovative, efficient, and privacy-safe paid media campaigns. We’re at the forefront of digital transformation, enhancing our marketing strategies through advanced technology, analytics, and automation.

As a Paid Media and AdTech Specialist, you will leverage marketing and advertising technology to optimize our campaigns. You’ll play a crucial role in digital transformation projects, enhancing personalization, analytics, and automation across the marketing team.

What you’ll be doing:

• Ensure all third-party tags are current and compliant with our Governance Framework.
• Lead Privacy Impact Assessments and Vendor Security Assessments
• Manage relationships with agencies and vendors regarding product and pricing feeds.
• Collaborate with data agencies to implement third-party tracking.
• Enhance marketing communications by leveraging business and customer data
• Work with media agencies to ensure accurate and functional reporting dashboards.
• Analyze performance data to identify trends and enhance media effectiveness.
• Partner with ad platforms to optimize performance and implement enhancements.
• Introduce new features and products as relevant. 
• Collaborate with Strategy and Transformation teams on marketing initiatives.
• Deliver Paid Media-specific projects and support the implementation of new initiatives.
• Assist in data access and quality assurance as part of the measurement framework

 You’ll be great in this role if you:

 Tertiary or equivalent business qualification.

• Minimum 3 years of experience in paid media or marketing analytics
• Advanced proficiency in digital analytics tools (e.g., Adobe Analytics, Google Marketing Platform)
• Strong understanding of web tracking and third-party tag management
• Excellent analytical and problem-solving skills
• Experience managing agencies or vendors for media campaign implementation.
• Familiarity with data management platforms (DMPs or CDPs).
• Proven project management experience, ensuring efficient completion of tasks.

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.