Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.
What you’ll be doing:
The objective of the Ancillary Product Specialist role is to nurture our existing flight ancillary products, in particular our paid seating portfolio, and contribute to growth through seeking opportunities to improve attachment across our digital platforms. Close collaboration and placing our customer at the centre of our decisions is core to the ancillary product team and is key to the success of the products and the revenue we generate.
Additionally, you will also be responsible for;
- Optimise and increase digital conversion across ancillary product portfolio by understanding shopping behaviours and influencing booking workflows
- Identify enhancements to ancillary products to strengthen the customer proposition
- Management of financial and operational performance to agreed specifications
- Increase attachment rates across all distribution channels of the ancillary product portfolio
- Assist with onboarding new ancillary products
- Input into future merchandising strategy and development priorities
- Contribute to design, briefing and execution of tactical roadmap initiatives to increase ancillary revenue in support to the Ancillary Merchandising and Tactical Manager
- Review product types and competitor markets to help formulate optimal digital selling proposition
- Influencing and collaborating on future ancillary strategy as it applies to placement and promotion in our digital platforms
- Act upon customer feedback and contribute to improved customer experience and increase likelihood to recommend metrics across digital touchpoints and specific product areas
- Contribute to performance management reporting
- Actively seeking opportunities to innovate with partners to improve guest experience (NPS), reduce cost and create growth opportunities
This is an 18 month - 2 year secondment opportunity
You’ll be great in this role if you have:
- Knowledge of best practice digital purchasing behaviour and merchandising techniques to maximise conversion rates
- 5+ years experience in a digital or commercial role in airline or travel industry
- The ability to assess and develop opportunities to drive positive VA outcomes
- Demonstrated results in highly commercial environments
- Developing commercial awareness and business acumen
- Solid relationship and portfolio management skills
- Proven ability to build strong stakeholder relationships and navigate complex organisational accountabilities
- A planned and systematic approach to business improvement that relies on detailed analysis and collaboration to produce specific outcomes
- Excellent written and verbal skills with the ability to communicate complex thoughts and ideas clearly
Equality rules:
We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.
Ready to apply? We’re ready to hear from you. Apply now.