Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

What you’ll be doing:

As our Head of Marketing Programs, you'll define the strategy and roadmap for Virgin Australia's marketing technology ecosystem across both Virgin Australia and Velocity.

This is a newly created role where you'll be Marketing's strategic voice into Technology, shaping what gets built, why it matters and how it delivers better customer experiences and commercial outcomes. From Adobe Experience Platform (AEP) and Tealium CDP to marketing automation and AI, you'll ensure our technology investments are prioritised to maximise impact.

Reporting to the Chief Marketing & Sustainability Officer, you'll partner with leaders across Marketing, Technology, Data, Digital, Customer and Velocity to turn platform capability into meaningful business results.

You’ll be great in this role if you:

• Bring 10+ years' experience in marketing strategy, marketing technology or a related field, including senior leadership experience
• Have deep expertise in marketing technology platforms, including Adobe Experience Platform (AEP), Adobe Marketing Cloud, Customer Data Platforms (e.g. Tealium or Segment) and marketing automation
• Know how to translate marketing strategy into clear platform, data and technology requirements that deliver commercial outcomes
• Have experience partnering with technology teams in agile environments to shape priorities and guide successful delivery
• Understand how customer data can power personalisation, segmentation, customer journeys and loyalty outcomes
• Have strong commercial acumen, with experience building business cases and prioritising technology investments
• Are a strategic and collaborative leader who can influence and align stakeholders across Marketing, Technology, Data and Executive teams
• Communicate complex ideas with clarity and confidence, adapting your style for both technical and non-technical audiences
• Are data-driven, customer-focused and passionate about using technology to create better customer experiences
• Hold tertiary qualifications in Marketing, Business or a related discipline. Experience in aviation, travel, retail, financial services or loyalty-led businesses will be highly regarded

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Discounted flights for you and your loved ones (including $1000 worth of travel credits per year)
• A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs
• One of Brisbane’s most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs plus a 5-minute walk to the Busway, a rooftop restaurant and onsite gym (with a low membership fee) and South Bank Parklands just across the road
• Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide
• Cheaper hospitality, retail, technology, beauty and wellness services
• Free counselling and access to a wellbeing app to support your physical, mental, social and financial health
• ‘Dress for Your Day’ – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.

When everyone is included, everyone wins:

We’re all individuals. And we love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.