Let the good times fly. Join us today.

When we started back in 2000, we had one route, two aircraft and a dedicated team of just 200 people. Today, we have over 70 aircraft flying to more than 30 destinations across Australia and team of 6000 (and counting).

With travel well and truly back, we are united by our ambition to be the most loved airline in Australia, and always go one step further for our customers, colleagues and our wider community.

Join the team to today and be part of something big.


Job Overview

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    Max Term

  • Location:


  • Job type:

    Digital & eCommerce

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Digital Product Owner

Hello. We’re Virgin Australia. And we’re back (in a big way).

We’re the airline that’s always done things a little different. Our way. The Virgin way. For us, flying is so much more than simply taking off and landing (although we understand that is quite important). It’s about going the extra mile, in the air and on the ground, to create authentic experiences that put our guests firmly at the heart of everything we do. 

Who we’re looking for:

The objective of the Digital Product Owner role is to bring our digital strategy to life by building features, products and experiences that our guests love.

The Product Owner will create joyful and seamless experiences for our guests, without exposing limitations. Their manifesto is to meet and exceed expectations of internal and external stakeholders leading digital product development and transformation projects for across our airline. Collaboration is at the heart of all that you do, a goal can only be reached utilising the expertise and skills of others

What you’ll be doing:

  • Responsible for data driven decision making through analytics, financial and customer driven analysis 
  • Managing the product backlog including prioritisation through value/effort assessments, financial modelling and identification of customer experience improvements 
  • Creation of lean canvas analysis and documents as a tool for stakeholder engagement and business case creation
  • Responsible for defining the product vision, articulated through a product roadmap and prioritised backlog and clearly communicated with stakeholders 
  • Leads customer journey mapping activities to ensure optimal end to end solutions are created and Visualise dependencies across digital product suite and downline systems and capabilities to influence change where required  
  • Strong knowledge of digital technologies, functionality and capability used across the digital product suite  

You’ll be great in this role if you:

  • 2-4 years experience leading agile projects, product and/or cross functional teams 
  • Strong skills in analytics utilising the Adobe Analytics suite and Power BI
  • Knowledge of Html, CSS, accessibility guidelines and SEO practices is desirable
  • Knowledge of platforms used in our product owner teams including Aha!, Confluence, Jira and Sharepoint 
  • Strong interpersonal skills ensuring valuable relationships are created and maintained, ensuring the team and department’s reputation is exceptional 
  • Previous experience working across complex technology stacks 

What you’ll get from us

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to)

  • Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
  • Flexible working arrangements (including work hours and work from home)
  • Discounts on travel insurance, car hire, accommodation and experiences worldwide
  • Discounted Virgin Australia Lounge membership
  • Hospitality, retail, technology, beauty services and wellness discounts
  • Wellness support, including the betterme digital wellbeing platform
  • A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
  • Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.


The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

Ready to apply?

We’re ready to hear from you. Apply now.

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