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Loyalty Marketing Specialist

Cabin Crew

Job no: 505107

Work type: Full Time

Location: Brisbane, Sydney

Categories: Marketing, Partnership / Account Management, Other Loyalty, Digital, Data & Analytics, Other Marketing, Brand, and Public Affairs

Velocity Frequent Flyer aspires to be 'Australia's most loved loyalty program' and to be consistently delivering new ways for members to earn and engage with the program.

And one of the best ways for members to really stack up their points is to earn Points with a Financial Services Partner.

The role of Loyalty Marketing Specialist Financial Services will lead the development, design and implementation of marketing programs for new and existing direct earn credit card partners. This multi-faceted role will drive the overarching marketing strategy for partners within your portfolio, balancing strategic initiatives and commercial requirements. 

Responsible for embedding new financial partners into Velocity and working with existing partners to drive growth. Exceptional stakeholder management will be required to deliver best in class outcomes - both with external partners and internal colleagues to ensure programs are member centric and achieve partner and Velocity financial goals.

Due to the diverse remit of the marketing team, there's an expectation that from time to time you will work on initiatives beyond your portfolio - as 'pitching in' is what makes our team great.


Key accountabilities: 

  • Working with the Velocity Marketing Leadership team, Financial Services Partnerships team and Partners to identify and deliver customer growth strategies
  • Lead and manage end-to-end marketing campaigns for existing partners, developing customer and omni-channel experiences 
  • Support our commercial teams to win and onboard new partners
  • Leverage the power of Velocity's financial services partners to acquire customers and drive loyalty for Virgin Australia
  • Socialise strategy and support peers with change management
  • Embrace business change and actively participate in the strategy and implementation as we increase the use of automated solutions to service our partners
  • Develop a marketing plan to meet a given target including response modelling, integration into existing lifecycle programs and the planning and delivery of ongoing marketing
  • Consistently monitor reporting to measure campaign success and track against targets, continually looking for opportunities to optimise activity across eDM and paid media channels


What we're looking for:

  • Experience in developing and delivering go to market campaigns across multiple channels
  • Confidence when it comes to data and operations literacy, assessing opportunities and turning insights into business plans
  • Ability to work with campaign management tools in complex environments
  • Has a breadth of understanding of various functions, and works alongside them to solve goals and challenges
  • Ability to work in a fast-paced environment, and proven ability to take initiative
  • Know when to escalate issues or opportunities
  • Has an understanding of digital capability and proactively leverages to enhance and optimise campaign constructs


About Virgin Australia Group

What a great time to join Virgin Australia! With a strong market position and an outstanding leadership team, we are embarking on an exciting new chapter in our journey as we begin to recover from the impacts of COVID-19.

Virgin Australia took flight under new ownership last year, with a renewed sense of identity and a focus on delivering unrivalled value for our target customer segments. We are more passionate and committed than ever to delivering the uniquely Virgin customer experience Australians know and love. 

Since November, we have been re-designing our business for future success, ramping up flying, simplifying our organisational structure, growing our fleet, and delivering a deeper investment in technology and customer experience.

We’re a winning team and we attract the best, challengers, innovators, and seriously fun individuals with big hearts. At Virgin Australia Group, we pride ourselves on recruiting the right people to join our team and help us rise to the challenges ahead. No matter our role – we are united by our ambition to be the most loved airline in Australia, and always go one step further for our customers, colleagues, and our wider community.


For the health and safety of staff and guests, Virgin Australia has implemented a mandatory COVID-19 Vaccination Policy. New staff will be required to comply with the Policy which includes being fully vaccinated against COVID-19 before commencing work and providing Virgin Australia with evidence of your vaccination status.

Advertised: AUS Eastern Daylight Time

Application close: AUS Eastern Daylight Time

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